![]() Your brand’s About Us page is a chance for you to show potential customers why they’d want to do business with you and what you can offer them. Your About Us page is your brand’s opportunity to present yourself as human, make a connection with your audience, and gain their trust. They want to know they’re dealing with real human beings – human beings that they know and trust. Why Your Website Needs an About Us PageĬonsumers want to refrain from doing business with faceless companies. It’s one of the most important parts of any website and should be included as a vital part of your marketing strategy. To put it simply, having a killer About page is worth putting thought and effort into. In many cases, it can even be the deciding factor in securing a sale. It shapes people’s image of who you are and what you’re all about. Your About Us page is your chance to make a positive first impression. Their About page ends up being the equivalent of a weak handshake. It’s a page dedicated to answering the question, “who is this company, and what’s it all about?”Ĭompanies need to give their About page sufficient thought, using it to talk about their business in a way that lacks any personality. ![]() Ready to dive in? Let’s get started! What is an About Us Page?Īlmost any website you go to has an About Us page. We’ll share the inside secrets of creating an exceptional About Us page, and we’ll even include some examples for inspiration. In this article, we’ll look at the underestimated power of the About Us page – what exactly it does and why your website needs one. In fact, your About Us page is more important than you think – in fact, it’s vital. ![]() When you’re creating a website, your About Us page might seem like a bit of an afterthought. ![]()
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